Now, customer experience management is an important means to ensure customer retention. Through customer experience management, the potential of consumers can be tapped for different companies, and the needs of different customers can be met according to the degree of value.
Even, it can identify sales opportunities and Buy email list effectively manage consumer uncertainty to retain the most valuable customers.
In the process of building a customer experience management system, it is necessary to use the Internet platform to help companies collect data, break through data barriers, establish data indicators, real-time monitoring and early warning, and decision analysis.
The business development status and stage of each company are different. Based on the key node of subscription SaaS, the author will talk about the issues that need to be considered in the selection of customer experience management SaaS platform.
1. Integrate with the enterprise’s current ecosystem
Can you break through the data barriers between various departments and systems of the enterprise, and integrate various data silos (including behavioral, transactional, financial and operational data) into a unified data platform for management?
During the integration process, how difficult is it to integrate with the existing system (compatibility), and is it out-of-the-box?
2. Customer data collection and automation tasks
Are surveys or rating scale types supported, custom surveys based on business, collect and manage customer feedback to understand what similar customers tend to do in certain situations?
How automated is it for repetitive processes? Such as automated tags, automated trigger tasks, etc. Do you have real-time, predictive intelligence and machine learning building capabilities for personalized, non-linear customer journeys?