In the past few years, QQ seems to have encountered unprecedented challenges. On the one hand, the social market of acquaintances was shaken by WeChat, and at the same time, new social products continued to divide up the market segment, which eclipsed it from the core to the edge. On the other hand, QQ failed to clarify the product path. , In the process of self-transformation, it is deeply trapped in the dilemma of losing millions of users one after another.
The achievements made by WeChat in 2019 are regarded as a new milestone by Zhang Xiaolong, "this may be the first APP in domestic history with phone number list an order of magnitude of 1 billion DAU". In 2011, Zhang Xiaolong brought WeChat into the public eye. After absorbing the first wave of fresh blood from QQ, the road of expansion was very fast, and it soon became another unshakable fortress in Tencent's social empire.
While Tencent plundered the social market, it also accidentally hurt itself. In the social field, the argument that QQ is declining has been accepted. Looking back at the past, the rise of QQ was accompanied by the collapse of veterans such as Renren and Tianya. When WeChat was in full swing, people couldn’t help but look at Tencent again. How could Tencent play the two trump cards more beautifully, or could it be inevitable? Stuck in a situation where one side is gradually declining or even declining?