Every business today needs targeted visibility on Google. Most businesses know this requires optimizing their website and Google Ads, but what Photo Background Removing most don't know is that there is a third entity that also needs to be optimized: their business listing. Google. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and allows potential customers to quickly find you, learn more, and interact with you. , all from the SERP. The best part? It's totally free. google my business optimization full list bark city Click to view full size image. And yet, despite the 167 billion searches performed on Google Photo Background Removing each month, a BrightLocal study showed that the typical business profile only averaged 1260 views over that same period (that's 0.00000075%!).
Worse still, only 59 measurements are taken from those 1,260 views. It's less than 5%. The problem isn't the Google My Business platform; is that few companies take full advantage of its impressive features. And that's why we wrote this guide. Here we are Photo Background Removing going to share 13 optimization strategies: Claim your business profile Complete all sections of your Google My Business account Be thorough with contact information Select primary and secondary categories Mark applicable attributes Write a complete description Publish Google posts every week Upload new photos every week Answer the questions Collect and respond to reviews Add your products and / or services Configure email Maintain your business profile With these optimizations, you can turn your Photo Background Removing Business Profile into the best free customer acquisition tool you didn't know you had. Let's go. Note: The more colloquial term Google Business Listing is officially known by Google as your business profile.
We will therefore use Company Profile throughout this post. What does an optimized Google Business Profile look like? Before we get into the strategies, let's make sure we're on the same page about what an optimized business profile looks like and why Photo Background Removing you need one. To help you visualize what you're looking for and why, let's take a look at a mockup of an incomplete Google Business Profile vs. a complete, optimized profile. google optimization my company optimized vs unoptimized tagged Click to view full size image. Here, Carl's Google Business Profile is a short box, but Ernie's Business Profile would show even more as you scroll. This diagram doesn't include all the features of an Optimized Google Business Profile, but it gives you an idea of how much more attractive and engaging an Optimized Profile is. Why You Need to Optimize Your Google Business Profile Photo Background Removing The comparison above clearly shows that an optimized Business Profile on Google helps consumers choose your business over competitors, but optimizing your Business Profile for effective local marketing has other benefits.