User research is an integral and pivotal part of product work. This article will focus on the lychee APP, conduct a comprehensive review of the user research in the product analysis, and ask for more advice from seniors. User research ideas are as follows: research purposes; target user selection; design research questions; user interviews; Research summary. Please click here for the functional iteration plan after the investigation: Product Analysis: The "cochlear" hegemony in the sound economy, how can Litchi make its debut as a C? 01 Research purpose You must do everything with a purpose. Only with a clear goal can you not lose yourself or indulge in the world of "self-moving"
during the research process. Only with a clear goal can you get what you want through research. information. For this research on lychee, my research objectives are as follows: Obtain requirements, chat with users, understand the slots and dissatisfactions phone number list of each functional module of Litchi, and think about how to meet user needs through functional design; Verify requirements, communicate with users their own functional iteration plans, listen to users' opinions and views on this function, and verify whether users have requirements for this function; Determine whether the existing operating strategy is effective; Exploration of VIP business model. 02 Target user selection 2.1
User acquisition Since it is not within the enterprise, there is no way to obtain user information through Litchi's internal channels for research. My method is to find users through the Litchi APP and public platforms, and get in touch with users through private messages. After obtaining the user's consent, voice Interview with users. The specific method is as follows: Litchi APP private message: Find users in the APP who often publish audio programs, often comment, often post news, often active in live broadcast rooms, big V anchors and other types of users, and then privately message users (how to private message is explained below); Weibo: Search for keywords such as "litchi" and "litchi FM" on Weibo, and then filter Weibo by popular and real-time methods to