Definition of Retention Curve Speaking of the category email list retention curve, we need to first explain what retention and churn are. Extending from the above definition, the retention curve is to continuously track the change trend of the retention rate of active user groups in different periods over time. 2.2 How to draw a retention curve 2.2.1 The core idea of identifying key behaviors Initial Behaviour: What kind of initial behavior can be defined as a retained user? Return visit behavior: When a user visits the product again, what behavior needs to be category email list completed to become a retained user?
Then the initial behavior and the return visit behavior category email list are the same in most cases, of course, there are differences in the products of some specific scenarios, and the key is also determined by the requirements themselves. 2.2.2 Method for selecting the time period The natural life cycle of different products is different, such as: Investment products: weekly to monthly; Social products: every day; Game products: every day; Content products: daily to weekly; Insurance products: weekly to monthly; When you don't know the natural life cycle of a product, how do you go category email list about finding this time cycle?
Practice: analyze the distribution of the active days of MAUs in category email list a month; Use monthly active users as the denominator; Further divide the various proportions of users with different active days in a month; Find the active days item with the largest proportion of users, which is the natural usage cycle of the users of the retention curve. 2.2.3 Collect data and make forms Record the number of users who completed the initial behavior for the first time in each cycle, generally the number of activated users; Track the number of these users who continue to complete the category email list return visit behavior in each subsequent cycle,