At some point in the coming weeks, the phrase match and partial match modifier keywords will begin to match search Ghost Mannequin Effect queries that contain words with the same meaning, such as synonyms and paraphrases. Given the importance of this change, a brief review is needed. Traditionally, phrase-matching keywords match queries that contain the entire keyword in a Ghost Mannequin Effect specified order . For example, the phrase matching keyword Dog Daycare is eligible to match queries such as Dog Daycare in Boston and Dog Daycare Costs. Traditionally, the partial match modifier keyword matches a query that contains each term specified in the keyword in any order . For example, the partial match modifier keyword + dog + day + care is eligible to match queries such as "dog daycare" and "daytime dog care".
Previously, phrase match and partial match modifier keywords were eligible to be displayed for similar variant queries such as accidental plurals Ghost Mannequin Effect and misspellings. This also qualifies you to display similar keywords with the same meaning, such as synonyms and paraphrases, as well as exact match keywords. Google provided an example of each match type in a blog post. Look at this. This shows the changes made to the partial match qualifier. phrase-match-broad-match-modifier-close-variants-example-queries And here is an example of phrase Ghost Mannequin Effect matching: phrase-match-broad-match-modifier-close-variants-example-queries-2 You may be wondering: "Wait. What if you have already targeted both" lawn care and mowing service as phrase-matching keywords? Which keyword will be triggered? please do not worry. Google has made appropriate changes to the keyword selection settings.
Even if you are targeting two separate keywords that are synonymous with each other, the semantically related keywords will continue to participate in the ad auction. Reaction from WordStream HQ Navah Hopkins, WordStream's service innovation Ghost Mannequin Effect strategist and one of the top 25 PPC experts in PPC heroes, cannot protect the true SKAG structure with this change due to the 10,000 negative limit per campaign. He said it would be difficult, if not. (SKAG, or a single keyword ad group, limits the ad group to a single keyword and a single ad.) You can't Ghost Mannequin Effect optimize ad copy for a single keyword if that keyword can match a wide range of queries. Instead, Navah advises, "Focus on the keyword theme and make a copy that describes the user's real problem." She added: “Because we build fewer ad groups and campaigns, this change is actually quite free from an administrative point of view. Another signal from the ad network is,“ We have data. Trust us.