Cover the guaranteed and filtered google programs and explore the specifics brazil phone number list of each. We will learn what it means to optimize lsa and take advantage of the badge. Here we take a look at the past and present conditions that underscore Google's revolutionary new layer of trust.Part 1: the pastto really understand the local trust pack, it's important to start with google my business (gmb). Launched in 2014, gmb is the ultimate free marketing tool for local businesses. This allows them to manage their business presence on google. It was positioned brazil phone number list as a 'business' best friend and the place to keep business content up-to-date, post offers, share high-quality photos and videos, and respond to customers.
But, as google knows all too well, leadership breeds scrutiny and brazil phone number list spam, and in january 2016 the local google team found themselves forced to respond publicly to a ny times article titled “the fake locksmiths in line can also take your pocket'. The article directly implicated google local results and how easily unsavory people trick them into brazil phone number list committing fraud. The public might now be talking about locksmiths, but what about all the other “pros” that google sent to people? In 2016, google was required to report on at home.
It's no coincidence that months before the times article, google announced brazil phone number list it was testing beta home service ads in the san Francisco area for, you guessed it. Locksmiths, but also plumbers, cleaners and handymen. The trust would be based on what's called the advanced verification standards which google states: "To prevent fraudulent businesses from advertising on google using false identities, google ads and local services advertisers in certain verticals will be required to complete advanced verification. "At that time, post-transaction brazil phone number list activity was very fertile ground for google.