Baidu’s strength is improving user experience, and it has become a trend for small programs to replace H5. Therefore, the actual benchmarking executive list product line of Baidu’s small programs is H5; both are small programs. What is the positioning of the company's H5 product line, whether Baidu's applet experience and conversion can be better than executive list H5, and whether there is a differentiated product plan, which will affect the existing users and future development. The company focuses on increments, and only increments can bring value and benefits. 2. Dismantling the formula of e-commerce products .
After confirming that our company has time and market space for Baidu applet, our next step is to disassemble the product function, clarify the executive list North Star indicator (or KPI) of the product, and find the formula, which is the basis of growth hacking (or product), as shown in the figure above shown. In the e-commerce industry where the author is located, the two core elements of reach and conversion can be simplified into traffic and conversion rate. The executive list formula is dismantling the formula, from the perspective of new and old users , our initial user level is very low, and the repurchase.
Rate in the industry is not high, so new users are our core focus, and old users are put on hold for the time being. Σ new visitor traffic Σ exposure it is necessary to find the integration point with the platform according to platform characteristics, official executive list channels, and policy dividends, thereby increasing exposure and click rate. The converson rate can be dismantled in various dimensions, such as Σ conversion rate Σ single product sinking rate Σ add-on purchase rate order generation rate , and each subdivision dimension of improving conversion executive list rate needs to be based on the user characteristics of .