Over the years, I have found a lot of fun in chatting with UX classmates from different companies. Even though we are working on completely different products, we often face similar challenges. This article is my summary of some of the challenges UX copywriters b2b data face. None of these conversations are real, but are simulated scenarios based on real situations.
Of course, this article can also give you an idea of the real working scenarios of UX copywriters.
1. I only need one word
Designer : I don't know what this button is called, can you help me think about it?
Copywriter : Yes. What does this button of yours do?
Designer : It's going to send a DM to someone in a group who hasn't replied to the message, which means creating a new message dialog between the DM and the DM. Also, these new message dialogs won't show up in their profile.
Copywriter : Okay, I understand. Should the button name be guaranteed to be within 1 character?
Designer : Yes, I just need one word.
2. Technical reasons
Developer : Due to technical reasons, this function cannot be implemented. You just need to write some copy explaining the problem.
Copywriter : Can you always display different prompts in different scenarios?
Development Engineer : No, we can't do that.
Copywriter : For technical reasons?
Development Engineer : Yes. . .
3. “Punch it up”
CEO : I really don't think there's an emphasis here. Can you add anything else? Exclamation mark or something?
Copywriter : But there is already an exclamation mark here.
CEO : Yes, one more needs to be added, which is a popular practice now. Don't explain, emphasize.
4. Legal Notices
Product Manager : In order to avoid legal risks, we are adding a disclaimer here, although there is only a 0.0005% chance that this will happen.
Copywriter : But no one wants to read any disclaimers here.
Product Manager : You didn't understand me, did you? Our law requires us to add a disclaimer here. Can you make a copy quickly?
5. Looks funny?
Client : I don't like this copy.
Copywriter : Why don't you like it, can you be more specific?
Client : I don't know either, I just don't like the words, they look kind of funny. Can you rethink this sentence?
6. Unable to advertise locally
Localization Promotion Team : Our translation classmates said the word does not exist in their language. Can you rewrite the copy?
Copywriter : But we all use this word. . .
Localization Promotion Team : Sorry, I may not have made it clear just now. You have to redo all the copy that has to do with this word.