One of the most common questions we see here on WordStream is, "How do I structure my account?" so today we are going to tell you about it. This is the last guide to Jordan Phone Number List structuring a Google Ads (formerly known as Google AdWords) account you'll ever need! Building a successful Google Ads account is a lot like building a house — whether you start with an empty lot and build from scratch, or renovate an old landfill from a crumbling account. (Sometimes you inherit a campaign that's so damaged beyond repair, it's better to Jordan Phone Number List just tear it down and start over.) adwords account structure guide In this guide, we'll cover the basics of creating a great Google Ads account structure in five parts: The Campaign Level: Laying the Groundwork The Adgroup Level: Building Your Home Selection of keywords: interior decoration Advertising Copy: Exterior Design Ad Extensions: Added Backyard Pool In the end, you'll have a nice campaign structure that looks like this: Overview of the Jordan Phone Number List Google Ads account structure Let's get to work. Note: If you're looking for help with your Google Ads account during COVID-19, check out our step-by-step guide to Google Ads account recovery. Google Ads Campaign Structure: Laying the Groundwork Google Ads Jordan Phone Number List Account Structure Campaigns Campaign type and settings First, you need to lay a solid foundation for the rest of your account. Start by choosing your tools, i.e. your type of campaign. Ask yourself what is your advertising objective? The right type of campaign for your business depends on your answer. Most businesses will want to start with a search campaign, Jordan Phone Number List but if you're primarily looking to generate calls (if, for example, you're an emergency plumber), a call-only campaign is the right choice. Jordan Phone Number List If you're trying to create awareness for a brand new brand/product, display campaigns are a great option. You can also create multiple types of campaigns to achieve multiple goals. The next step is to plan your master plan, depending on the type of business you run. In other words, how is your business structured?