Forum Posts

shatikhatun876
Jun 21, 2022
In Welcome to the Forum
Traditional media as internet grows big Tags investment advertising advertising read later favorites 0 Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online. The media usa phone list that make up the Zenith Vigía panel remain optimistic despite the fact that the first few months of the year have not been very buoyant. But the bad data that we are seeing so far are beginning to temper that optimism. All indicators are reduced. Media investment is expected to grow 2.7% , four tenths less usa phone list what was expected in March. Even if that growth did occur, it would remain slightly below expected GDP growth. The perception indices go down, slightly but they go down. The IPSE (Economic Situation Perception Index) now stands at 62.9 compared to the 66.2 it reached in March. The IPMP (Advertising Market Perception Index) is now more stable but loses two tenths and stands at 21.0. The perspectives on advertising thus remain well below those corresponding to the economy, which shows the change that has occurred in recent years after the crisis and digitization. Years ago when the economy grew, advertising investment did so in greater proportion. Another indicator that has been very expressive, the relationship between the number usa phone list of sectors for which investment growth is expected and that for which a decrease is expected, also remains in the positive band (greater than one in this case): Now is 1.62; in March it was 1.89. Zenith Vigía panelists continue to place their highest growth expectations on the Automotive sector. So far this year, passenger car sales have grown by 9.9% compared to the same period of the previous year, which supports the prospects for investment in the media. If this rate of growth is maintained this year will exceed 1.3 million vehicles sold. Advertising investments in the Banking and Finance sector are also expected to grow. There are doubts about the Telephony and Telecommunications sector, which is very aware of its alliances in the world of content. The Food sector and others of what is called Mass usa phone list may experience reductions in their advertising investments as they usa phone list rethinking their commitment to digital media. After a month of March complicated by the early presence of Easter, a second quarter of strong growth was expected. It is not being like that, which has made doubts about the rest of the year begin to surface. Hopes are now pinned on the World Cup to be held in Russia, which will increase investment from the sports press, the radio, some Internet sites and some television channels.
Optimism Falls on Ad Spend in USA Phone List
 content media
0
0
1

shatikhatun876

More actions