Has different optimal times to post its content. It all depends on who your target audience is and when they are active on social media. For example, a businessman who works a 9-5 job will probably be most active during his lunch break or after he gets home from work. You should also think about the optimal days to post. Some brands would see the best results on the weekends, and others would be better off posting during the work week. While the purely chronological feeds have for a large part disappeared, algorithms still take time into account when ranking posts. Posting when your audience isn’t active means that your content most likely won’t be at the top of their feed, so they will be less likely to see and engage with it. This is why it’s important to define a target audience and a buyer persona for your business.
A business in the restaurant industry, for example, would be smart to post in the late afternoon on a Friday. This is because that’s when most people are probably making their weekend dinner plans. This same strategy wouldn’t be as successful for a company involved Buy Bulk SMS Service in business-to-business sales, as all of its target audience would be getting off of work for the weekend. By the time Monday rolls around, they will have forgotten about the post they saw on Friday, or they won’t even have seen the post. You can find the optimal time for you by looking at audience analytics on your social media accounts. It will tell you when your followers are the most active, and therefore when you should post.
While each account has its own optimal posting time based on the audience, there are studies about when the best time to post generally falls. It might also take some experimentation to figure out what time works best for you. Engage with Your Audience Finally, if you want your audience to engage with your content, you should first engage with them. When going about this, it’s important to be authentic and genuine. Interacting with your potential audience will help you get discovered and encourage them to engage back with you. Instagram and Facebook have created stickers to use in stories that are gold mines for engagement. Sliders, polls, and questions can be asked in a way that’s quick to engage with and easy to respond to. Using these stickers and asking questions encourages a conversation.