As Zhang Xiaolong said, the problems faced by the WeChat team have changed from "how to do it" in the early days to "what to do" now. In the early days, WeChat focused on the "perfect" function, but now it has become "what should we try" and "how to organize it". The opening rate of WeChat official accounts is low, the exposure channels of high-quality official accounts are weaker than other information flow platforms, and the number of clicks in the circle of friends is not as good as before. "It seems that you can pay attention at will, but your choice is actually limited." Zhang Xiaolong said. Zhang Xiaolong mentioned his rival Toutiao in an internal speech, saying that WeChat has strong competitors, such as Toutiao. But we don’t want the team to do the second Toutiao. It’s hard to see a completely homogeneous product that can catch up with each other. Therefore, WeChat opened the "Look and Look" function. In the past year, we have tried social recommendation. Friends will recommend to take a look after clicking on it. It is a kind of mutual recommendation between friends to expand the range of people's choices. A senior editor commented some time ago: Take a look, half sms marketing service Manage Users and Change the Most Core Efficiency Factor i of the content can indeed be read, but the other half is basically advertisements and soft articles. In fact, Take a look has also been revamped, with the setting "Featured". Selected by human editors, supplemented by machine recommendations.